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  • ✇W Magazine
  • The 15 Best New Beauty Products That Launched in May 2026 Maryam Lieberman
    Images courtesy of the brands. Collage by Kimberly DuckEvery month, an array of new beauty launches arrives, each one promising transformation, radiance, and the occasional miracle. Here at W, we are meticulous in our evaluation, testing, observing, and weighing what is truly worth your time and money. We listen closely, and we’re not afraid to be ruthless—trends don’t impress us, results do. Price is no measure of merit; the standouts may be outrageously luxurious or quietly brilliant, but each
     

The 15 Best New Beauty Products That Launched in May 2026

29 May 2026 at 18:55
Images courtesy of the brands. Collage by Kimberly Duck

Every month, an array of new beauty launches arrives, each one promising transformation, radiance, and the occasional miracle. Here at W, we are meticulous in our evaluation, testing, observing, and weighing what is truly worth your time and money. We listen closely, and we’re not afraid to be ruthless—trends don’t impress us, results do. Price is no measure of merit; the standouts may be outrageously luxurious or quietly brilliant, but each one earns its place. What remains is intentional, considered, and worth your attention. This is your guide to the few products that truly deliver.

In 2026, W will publish a monthly roundup of the best beauty products that launched recently—genuine game-changers you should consider purchasing. Whether you’re a skincare connoisseur, an avid makeup collector (slash borderline hoarder) or you’re simply browsing for something fresh to add to your beauty regimen, here are our new favorites, which we recommend incorporating into your repertoire.

Take a break from your featherlight pinks, because this is the chicest choice for summer. Let the name speak for itself: Baigneuse evokes the feeling of a sunlit bath—relaxing, warm, and slightly undone in the best way.

Of course, sunscreen is a nonnegotiable—but we’re increasingly conscious of what the skin absorbs with repeated SPF application during summer’s peak. Botnia’s new sunscreen offers a more considered approach that is clean, non-toxic, and sustainably packaged. It’s one of the more intelligent entries in the mineral category, with zinc providing the broad-spectrum protection and an infusion of calendula and rose geranium hydrosols to lend a soothing, almost treatment-like quality. This product calms the skin rather than simply sitting on top of it like other mineral sunscreens do.

For skin that’s been slightly neglected—whether you’re overworking, under-sleeping, or generally stressed out—this is Bader’s new reset button. Your skin will rejoice with each application. Powered by TFC8, this formula works overnight to smooth, calm, and re-densify tired, dull skin.

This unfussy, ceramide-infused foundation stick wears comfortably without drying or settling into creases. It hydrates and covers your post-pregnancy dark spots, inherited freckles, and occasional blemishes without looking heavy. The coverage here is medium to full, but it’s still lightweight and natural.

We love the beautiful array of colors—Orgasm, as always, is a classic that goes on seamlessly in this format. This paraben-free liquid blush was super easy to apply alone or over foundation or powder.

There are thousands of highlighters on the market—so the question “Why this one?” is fair. The answer is: Sisley’s latest launch adheres wonderfully to the skin, delivering a controlled and luminous glow and a refined iridescence that feels more polished than overdone or flashy. You end up using less and achieving more, which is precisely what makes this a worthy splurge.

This lightweight cushion foundation was recently seen across numerous Met Gala faces—where the look was very much skin-first, but perfected. Utilizing Korean cushion technology, the foundation delivers buildable medium coverage with a breathable, soft-glow finish. Amino acid-coated pigments help it melt into skin rather than sit right on the top.

A new launch from a brand that’s a favored staple among aestheticians, this potent eye gel is rich in vitamin C, peptides, hyaluronic acid, and antioxidant actives, designed to leave the eye area looking well-rested, smoother, and brighter.

Listen, hair-growth advice tends to be overcomplicated, but the basics are fairly unglamorous: eat well, wash your hair every two to three days, stimulate the scalp—and most importantly, actually brush your hair. This new vibrating brush makes that last step easy, because it detangles your strands, but also massages and stimulates the scalp’s blood flow, which is vital for growth. Kept on your bedside table, it becomes a small nightly ritual: section by section, a gentle massage that helps get the scalp moving and grooving while you’re otherwise occupied (TV counts).

This outstanding new concealer understands the assignment, providing coverage that moisturizes instead of caking as the hours wear on. Available in 15 shades and infused with Chanel’s proprietary white camellia—and a dose of hyaluronic acid—your skin will revel in a gorgeous, even tone that stays hydrated.

The new Phantom Blur Balm from Hourglass aligns with a current trend happening in lip formulation: products that enhance rather than conceal, with shades closely mirroring the natural lip pigment while delivering hydration and subtle dimension. Here, lip texture softens, while visible lines are diffused without matching your natural lip.

GHD’s latest ionic blow dryer delivers smooth, salon-finish results, reducing frizz, boosting shine, and improving manageability. We loved the adjustable settings, which let you tailor airflow and heat to your hair type.

We like to blend it into leave-in conditioner to soften the hair. This product will add a noticeable shine, keep frizz under control, and it also doubles as an effective heat protectant up to 450°F, making it functional on all fronts.

This lovely face mist helps skin that’s been a bit overstimulated by weather, travel, or life in general. The plum-derived antioxidants, prebiotic support, and a multiweight hyaluronic complex not only keep your skin looking glowed up, the formulation also calms visible redness and adds moisture.

A smart product that’ll alleviate your acne-prone skin, this two-part system begins with a mineral-rich Flavanone Mud mask designed to draw out buildup, excess oil, and impurities. That’s followed by Modulating Glucosides, a treatment rich in plant peptides and lipids that works to calm the skin, ease congestion, and bring the complexion back to a clearer, more balanced state.

  • ✇W Magazine
  • The 51 Best Father’s Day Gifts for Every Dad in Your Life Maryam Lieberman
    Images courtesy of the brands. Collage by Kimberly DuckSome fathers teach you how to ride a bicycle, others teach you how to pick yourself up when life throws you off of one. Both scenarios deserve to be celebrated. Father’s Day, which falls on June 21 this year, feels like a seminal moment to love the ones who have guided you—or even the ones who taught you caution and resilience in quieter ways; the fathers who have loved deeply and helped shape your children into exceptional human beings. We
     

The 51 Best Father’s Day Gifts for Every Dad in Your Life

2 June 2026 at 20:33
Images courtesy of the brands. Collage by Kimberly Duck

Some fathers teach you how to ride a bicycle, others teach you how to pick yourself up when life throws you off of one. Both scenarios deserve to be celebrated. Father’s Day, which falls on June 21 this year, feels like a seminal moment to love the ones who have guided you—or even the ones who taught you caution and resilience in quieter ways; the fathers who have loved deeply and helped shape your children into exceptional human beings. We know and often say that appreciation comes in many forms, but sometimes luxury, usefulness, or simple thoughtfulness can speak volumes. Below are our some of our preferred gift ideas to make the dad in your life feel loved, happy, and genuinely appreciated (at every price range).

If your dad seems to already own everything—including strong opinions, excellent luggage, and at least one jacket from the ’80s that he refuses to replace—this backgammon set should be your go-to. While the game is enjoying a current comeback moment, Bottega Veneta has created the gold standard: rich olive, cream, and brown tones, finely crafted wooden cups, ceramic pieces made from Venetian clay, and a supple calf leather case that feels more heirloom than hobby.

For the cultured father who appreciates a touch of history with his gifts, this is a fragrance steeped in olfactory heritage. Gorgeous woody notes fuse with yerba mate tea, pink pepper, and bergamot. The result is one of this perfumery’s most refined scents, favored by discerning noses since 1892.

A new relaunch from Rolex sees the Datejust reimagined in the luxury watch brand’s signature green—only this time, it’s rendered in ombré form, with a brighter center that feels more dramatic, encased with a fluted bezel. The whole presentation unfolds into this handsome gradient effect toward the edge of the face that’s really cool. We predict that dad or your boyfriend will definitely drool over this fabulous gift.

This is an indulgent robe that gets everything right. Cut from beautifully soft Scottish cashmere—from the brand beloved by those with an affinity for understated luxury on both sides of the Atlantic—this gift has a relaxed-luxe feel with a clean, ribbed finish that keeps it modern.

Seriously, who doesn’t love a great game of Rummikub? Here is a lasting gift, designed for slow evenings, a few drinks, and time well spent with family and friends. Crafted with every detail in mind—in Italy, of course—the set is beautifully finished with calf leather in four different tones.

If he’s recently retired and looking for a new hobby, then look no more. This will capture the finest moments in his life—the Leica Q3 camera takes beautiful, crisp, and vibrant shots with a compact, easy-to-use design. Added bonus: the camera has an all-in-one setup and autofocus, making it easy to use without the need for extra lenses or complicated gear.

If long flights, music, and in-transit films are part of his rhythm, he will love this gift. Encased in brushed aluminum, these earbuds offer superb noise cancellation and the pinnacle of clear call quality (everything from conversations to playlists will feel uninterrupted and precise).

Leave it to ultimate cool dad Pharrell Williams to give champagne a très chic summer spin. The Louis Vuitton men’s creative director has reimagined Moët & Chandon Ice Impérial with a stripped-back limited edition new bottle crafted especially for pouring glasses of the warm-weather drink known in France as “La Piscine”—champagne served over ice.

Here’s a unique scent to up his handsome fashion game with each spritz. This fragrance is infused with cherry blossom and iris. It’s charming, grounded, and a perfect scent fit for what dads should always feel like.

A wise choice for the father of your children, this is something classic enough to outlast his current streetwear obsession (sometimes he still thinks he’s 16) and enhance his wardrobe for life. The three-tone gold works with any watch or shirt detail, making it easy to wear now. It’s the kind of piece that will still feel relevant when it’s eventually passed down to your babies.

A major gift for the discerning dad who suddenly becomes a chef the moment he steps behind the grill (and who is never happier than when he’s feeding the people he loves). Equally rugged and refined, this set comes tucked inside a handsome, foldable calfskin leather case and includes six essential tools for mastering the fire: a long spatula, carving knife, fork, brush, and tongs, all forged in stainless steel with polished Zebu horn handles.

Artfully designed but also practical—just the way your dad likes everything. This clever wine set lets you skip the endless trips to the kitchen or bar, putting everything you need for entertaining right at the coffee table so he can sit and chat with his friends. Crafted from beautiful cherrywood, it comes fully loaded with high-quality essentials, like handmade leather coasters, a chromed metal foil cutter for clean capsule removal, and a pourer leaf for smooth, drip-free helpings.

We’re obsessed with this tasteful, composed, gourmand candle that will enhance the aroma of dad’s favorite room.

If his phone is rarely out of hand (or ear), this stylish Hermès MagSafe card holder has a nice flair to it—for the busy and stylish dude in your life.

If he lives his best life on the golf course and insists on doing it in stye, this is a fab upgrade from the usual offering. Prada’s golf bag is crafted in durable Re-Nylon with Saffiano leather detailing—built to last and designed to keep him cooler than the rest of the tee sheet.

Beautifully presented in Santa Maria Novella’s signature box and ribbon (saving you at least one task before enduring Father’s Day brunch) the set includes the richly scented Tobacco Toscano Cologne, the label’s Crema de Mani lemon hand cream, and a tube of the coveted moisturizing Before & After Shave Cream.

For the foodie dad who loves a truly savory bite, this experience can create a beautiful moment for him to indulge in something exceptional, crafted with the finest fine-grain salt to elevate the rich, buttery flavor of the roe. This gift comes with two mother-of-pearl spoons make it feel extra special—and adding his initials to the box is always a thoughtful and personal touch.

Your dad will have no trouble showing these off to friends and guests, casually mentioning his very thoughtful daughter gifted them. The set of four is made of crystalline glass with beautifully smoky hues—a perfect fit for his evenings of lively conversation and plenty of toasts.

After persistent pleas from Santal 33 devotees, Le Labo has delivered a gorgeous scent that’s wonderfully foolproof in the gift department. The brand’s new hand soap and lotion set brings a subtle touch of everyday grooming luxury to his bathroom counter.

We searched high and low and can declare this the absolute finest men’s linen shirt in existence (it’ll forever be a wardrobe staple for the father of your children). The feel of the material is exceptional, with a cut that sits just right on the shoulders. Mother-of-pearl buttons, the signature mouche, and softly rounded cuffs keep this look polished, not flashy. It comes in a crisp, timeless white as well as a few understated colors.

For the guy who’s happiest on the course, this sleek (and useful) kit carries three golf balls and four tees, and clips neatly to a belt loop or golf bag.

Composed by one of the most esteemed noses in modern perfumery, Francis Kurkdjian, this is a fresher, more spiced reinterpretation of a modern classic. Built on unbleached lavender, musk, and woods, it will easily delight your father.

We’re quite taken with this timeless navy crewneck—and candidly, we fully intend to borrow it ourselves. It’s one of the most enduring Gucci men’s pieces to lend him a sense of cutting-edge taste.

The dad in your life deserves one fashion item that makes him look like James Bond—that is, significantly more pulled together than the rest of us. This silk-and-linen scarf pairs easily with jeans, is a great staple for travel, and ensures a chic insurance policy against looking rumpled.

For the dad who proudly loves prepping his own martinis, give him something he will enjoy for years to come. Beautifully encased in Baccarat’s signature red box, this elegant bar set with the signature vertical lines is both timeless and utilitarian. The set includes: a shaker, mixing glass, strainer, double jigger, and bar spoon.

This is pure 1970s-inspired chic: so sculptural, minimal, and cinematic, echoing for us the effortlessly cool moments of Alain Delon lighting up on screen. This lighter holder is an ideal gift for the dapper husband or dad who enjoys cigars or cigarettes with a certain level of panache.

No matter the kind of dad or husband, this is the pair they will reach for at the end of the day; soft, easy, and genuinely comfortable with solid foot support.

For the father who is slowly accepting that the world no longer runs on folded cash and “just in case” receipts, this sleek essential signals he’s evolving with the times (even if he still prints his e-mails).

An essential for the dad who’s always on the move, this lightweight design is a pleasure to carry and intelligently built, with features like magnetic zipper pulls, a built-in USB port, and a padded tablet pocket. Practical, refined, and crafted with Tumi quality, he’ll think of you each time he uses it.

You can’t go wrong gifting him this scent, because each inhale is so incredibly pleasing—especially the gorgeous fusion of citrus notes and the cocooning, creamy base.

We keep coming back to these because they are chic and will flatter virtually every face shape. They carry serious sophistication vibes that instantly elevate even his white T-shirt and jeans.

Here’s a modern trinket that carries an understated, Parisian kind of taste for an everyday price point. More than anything else, this phone charger, disguised as a minimalist objet, will look look super chic next to his bed or on his office desk.

Dad can wear these classic swim trunks all summer long—fishing, boating, and holding court without embarrassing you in a Speedo. A timeless staple, they pair perfectly with a crisp white T-shirt for that effortlessly put-together, by-the-sea look.

While some gifts are used once, this beautiful shaving set will become part of dad’s daily ritual. Impeccably made in the U.K., this is a timeless luxury (that comes in four different colors).

For the dad who can identify a watch from across the room (and will absolutely tell you and everyone around you about it). This is an artfully bound, boxed set that opens into two volumes tracing the most formidable moments in watchmaking history.

Intense and handsomely aromatic, the magnetic notes of Sichuan pepper, cypress, and cashmere wood create a fabulous scent dad will be sure to love all year long.

I mean, why not? This is a playful but still polished gift for the father who is equally at home donning weekend casual and sharp tailoring. We love the fun Paul Smith-signature stripes.

A cool Father’s Day upgrade for the dad who takes pride in every drive. This diffuser scent brings a subtle touch of luxury to his commute.

The health of the man you love is a priority. We adore this particular model for Father’s Day because it goes far beyond the watered-down vibration plates currently crowding the wellness market. Hypervibe delivers the proper level of G-force needed to stimulate muscles, improve circulation, and support recovery in a noticeable way.

What else can we call this but a compelling gift for a father who sees watches less as instruments and more as objects of visual language? The Audemars Piguet × Swatch collaboration lives in gesture as much as function, worn around the neck as a considered statement rather than confined to the wrist. Full of color and movement, it feels grounded in the substance and gravity of AP.

Because after years of assembling bikes, fixing Wi-Fi, and pretending your teenage phases were “just a stage,” your father has earned a proper soak. The blend here contains healing Himalayan salts, magnesium chloride, palo santo, chamomile, lavender, and citrus notes, helping to ease stiff joints, boost circulation, and clear the mental cobwebs that tend to collect while parenting.

Easy and cool, this clean-ingredient lineup was tailor-made for the no-fuss dad who has an affinity for standout scents.

This is a small luxury gift with lasting charm: monogram his initials for a leather tray that brings styled order to his desk.

If your dad carries the office with him, this beautifully crafted carryall keeps his laptop, chargers, and travel essentials impeccably organized.

This curated set of five distinct yet truly harmonious scents invites him to choose his fragrance with intention year-round.

A cult favorite among those who know their fine linens, this waffle towel set crafted in Imabari, Japan is exceptionally absorbent, yet light and comfortable. It’s the best-made towel we’ve come across in recent past, and we’ve gifted it often; many have appreciated the set, which comes with bath, hand, and face towels.

From the acclaimed Maker Hotel in the Hudson Valley, these richly hued, upcycled leather coasters bring a tailored touch of old-world charm to dad’s bar cart, desk, or den.

Whether he is out East or by the Pacific, this paddle board is a great gift for the man who loves the outdoors and can’t get enough time on the water.

You send him posts about salt intake, cholesterol, and curbing his sugar because his health is always at the forefront of your mind. This Father’s Day, give him something designed to support his energy, sleep quality, and cognitive function: the NAD+ Smart Pen. Convenient, effective, and easy to use, each pen contains up to twenty 50mg doses, or ten 100mg doses.

Here’s a small gesture with outsize impact: a bamboo stretch sleep mask that’s supremely comfortable, breathable, and an indulgence he’d never justify on his own (but we know he will thank you with each night of restful sleep).

This will keep dad’s beard beautifully soft. It’s a fab grooming gift that boasts a clean, non-toxic formula and delicate scents like essential oils of vetiver, orange, and bergamot.

  • ✇W Magazine
  • The 21 Best New Beauty Products That Launched in April 2026 Maryam Lieberman
    Images courtesy of the brands. Collage by Kimberly DuckEvery month, an array of new beauty launches arrives, each one promising transformation, radiance, and the occasional miracle. Here at W, we are meticulous in our evaluation, testing, observing, and weighing what is truly worth your time and money. We listen closely, and we’re not afraid to be ruthless—trends don’t impress us, results do. Price is no measure of merit; the standouts may be outrageously luxurious or quietly brilliant, but each
     

The 21 Best New Beauty Products That Launched in April 2026

1 May 2026 at 00:21
Images courtesy of the brands. Collage by Kimberly Duck

Every month, an array of new beauty launches arrives, each one promising transformation, radiance, and the occasional miracle. Here at W, we are meticulous in our evaluation, testing, observing, and weighing what is truly worth your time and money. We listen closely, and we’re not afraid to be ruthless—trends don’t impress us, results do. Price is no measure of merit; the standouts may be outrageously luxurious or quietly brilliant, but each one earns its place. What remains is intentional, considered, and worth your attention. This is your guide to the few products that truly deliver.

In 2026, W will publish a monthly roundup of the best beauty products that launched recently—genuine game-changers you should consider purchasing. Whether you’re a skincare connoisseur, an avid makeup collector (slash borderline hoarder) or you’re simply browsing for something fresh to add to your beauty regimen, here are our new favorites, which we recommend incorporating into your repertoire.

This new serum is built around a theory: that skin aging is heavily influenced by different types of light exposure, and protection can be supported through targeted botanical actives. So the French skincare brand Biologique Recherche sourced actives from plants that survive in the harshest environments, like lingonberry for antioxidant polyphenols, schisandra for supporting cellular renewal through autophagy, and indirubin from the indigo plant, a compound that helps reinforce your skin’s natural defense systems.

Say goodbye to flimsy LED masks, because Celluma Mystique is the real deal. Years in the making, this marvel is unique and beyond compare as it hugs your face and scalp, delivering dual-action treatments for skin and hair in a single 30-minute session. Here’s why it’s unique: other than the superior joule output, and unlike other red light masks on the market whose interior silicone covers scatter red light, this is an engineered silicone film that ensures every photon hits its target, revitalizing your complexion with clinical-grade accuracy. Cord-free (for at least six to eight 30-minutes uses), strap-free, and effortlessly wearable—watch your favorite show while your skin is perfected. This is LED therapy at its best, and we all deserve one.

Tired of being in the “dark circles under my eyes” club? We got you. La Prairie’s cutting-edge, thiamidol-infused White Caviar Light Infusion Eye Serum brightens the eye area with the brand’s proprietary cellular complex and micronutrients. The ingredients help inhibit melanocyte production on a cellular level, so you can finally look as wide-eyed and fresh as you feel.

Get ready for this beautiful, luminous sheen to envelop your décolletage, arms, and anywhere else you want a soft, balanced glow for spring. Chanel’s latest drop is a decadent finishing touch for your nights out, layered with silky notes of orange and jasmine.

Developed by the clean, cruelty-free, physician-led brand founded by Francesco Clark, this advanced serum for face and eye area reflects into the skin’s own timetable: over its 42-day turnover cycle, vegan dual PDRN and plant-derived exosome technology coax your complexion to appear firmer, more luminous, and newly reconditioned.

This lip tint shade is pure joy in technicolor: it’s sexy, mischievously cheerful, and luminous. It glides like water, shines like oil, and nourishes with black rose, cranberry biopeptides, and hyaluronic acid. Your lips will be plumped, happy, and smiling.

For post-procedure recovery and sensitive, rosacea-prone skin, this organic skincare product is second to none. The brand is celebrated in the most prestigious European spas—and Seed to Skin’s latest quells redness and soothes irritation with every use. There’s a high-grade infusion here, with one of our favorite actives: black seed oil, plus licorice root, and the finest blend of healing hypericum and calendula to leave your skin visibly calm and luminous.

This eye treatment blends bioengineered, human-identical, and growth factor-derived peptides with a hyaluronic acid-retinoid complex to awaken your skin’s natural brilliance. By boosting key structural proteins and quieting the enzymes that dismantle collagen, it lifts, firms, and revitalizes the eye area. Results will make a first impression immediately—and only get better with time.

Few products make an impact like Lancôme’s in-house labs, which recently produced Lancôme’s Longevity MD serum and face cream. One of their most significant launches in the last two decades, the five-product line is a triumph of decades of research. These formulas are powered by Mitopure (Urolithin-A), a groundbreaking longevity supplement that optimizes mitochondrial health. The serum catalyzes skin renewal, unveiling a glow that feels effortless, while the face cream fortifies and strengthens your skin’s foundation for the long-term.

It’s true, collagen is everywhere. But Pique’s new formulation distinguishes itself as more than just any supplement for a few reasons. Anchored in a Japanese collagen broth, this product unites marine Type I collagen—known for enhancing skin luminosity—with the rarer Type II collagen derived from Aki sake salmon cartilage, which supports elasticity, joint integrity, and structural resilience. Fortified with clinical-grade biotin and keratin, the benefits also extend to hair strength, skin vitality, and nail health. So now your morning coffee and collagen become a smart, streamlined ritual, and you will see results within weeks if you’re consistent.

Let’s glow already. Here’s a revelation in retinoid skincare: Keren Bartov’s Next Gen Vitamin A Face Cream smooths texture and brightens tone with Granactive retinoid, a gentle formula ideal for spring and summer (stronger retinoids just don’t play well in the sun). Vitamin E, PHA, and nourishing botanical oils fortify, while turning over a luminous complexion with each use.

This $75 bronzer will quickly become a repeat buy for this spring and summer. It leaves your skin with a perfect hydrated matte finish, which lends a natural, sun-kissed glow for every skin tone. Available in four versatile duos, it can be worn solo or layered for extra warmth.

We’re always on the lookout for solid cleansers, and this one hits the mark, especially for normal-to-combo skin. Enhanced with Icelandic arctic algae, healing glacial mineral waters, and berberine (a plant active we swear by), we adored this product. Additionally, enriched with rice and seaweed extracts, the composition manages to purify without stripping, so your skin barrier stays intact.

We cannot say it enough: if retinol isn’t part of your regimen, you still need to be exfoliating your skin every few days to remove the residues that your daily cleanser cannot fully eliminate. We love this new dual-action physical and chemical exfoliator to use once or twice weekly—either before your full makeup application on a night out, during your at-home spa session or before bed, when you want to wake up to beautiful skin. This exfoliator lifts away dead skin cells with refined crystal granules that provide gentle physical exfoliation, also using a blend of lactic acid and AHAs to chemically refine the complexion. We suggest you follow with the Knesko goji plant stem cell–infused The Rich Cream, from the same newly launched Gold Repair Collection, for best results.

This powerful new serum is an easy one to add to cart. They say two weeks to visibly brighten and smooth out the signs of aging, but we saw results a bit sooner. This fabulous serum contains Shiseido’s hero ingredient, picâo preto extract (which is a natural retinol alternative), as well as ginseng root extract and caffeine to firm and lift.

Hats off to this ingenious product developer, who has distilled endurance and refinement into six beguiling shades. This pressed pigment infuses skin with peptides, emollients, and vitamin E for a subtly plumped, velveteen flush that lingers with elegance.

Because our hair deserves the kind of care we’d give our skin. This one’s especially great for thicker, textured, or brittle hair; this new hair oil is rich in ceramide NG and cardamom seed oil, nourishing your tresses while smoothing ends. Use it as a finishing touch to towel-dried hair and also treat your scalp with it a few nights a week.

A $49 hand serum sounds indulgent—until you realize it’s basically preventative maintenance for time itself, especially when the product comes from one of our faves, like Aesop. The Solais Replenishing Hand Serum uses ingredients like dandelion root and LHA to quietly wage war on dark spots while your hands pretend they’re still in their twenties.

Like everything Beckham creates, this is thoughtfully designed—but also glams up your makeup look fabulously. The bronze shade looks beautifully natural and is easy to apply (for best results, we say use your fingertips). We loved the long-lasting finish on our cheekbones and appreciated the inclusion of restorative, mineral-rich seawater from the cliffs of Northern France in the formula (it makes us feel French).

Here’s a smart ritual for soft, strong hands. Sisley’s exfoliating hand wash polishes away roughness, leaving the skin supremely supple, satin-smooth, and luminously invigorated (an essential flourish as spring and summer unfold).

Your eyes will be visibly awakened, radiant, and undeniably well-cared-for, without asking your wallet for a favor. This ingenious formula layers petite oligopeptides with larger biosynthetic peptides to firm and smooth, while a whisper of glycolic acid gently refines the surface. Complemented by six forms of hyaluronic acid, stable vitamin C, caffeine, and brightening botanicals (mulberry, licorice, peony) expect a brighter and more revitalized look.

  • ✇W Magazine
  • The 58 Best New Fragrances of 2026 (So Far) Maryam Lieberman
    Photograph by Renell Medrano, styled by Sara MoonvesScent is an intimate experience. That’s why switching up your fragrance isn’t just a luxury, it’s a necessity, for creating new moments, sculpting fresh moods, and tapping into the brain’s deeply ingrained scent-memory connection. In 2026, we’re highlighting the perfumes that are classics in the making: rich, multifaceted, unapologetically complex, and thought-provoking incantations that dare to bring unlikely aromatic fusions together. These f
     

The 58 Best New Fragrances of 2026 (So Far)

12 May 2026 at 19:26
Photograph by Renell Medrano, styled by Sara Moonves

Scent is an intimate experience. That’s why switching up your fragrance isn’t just a luxury, it’s a necessity, for creating new moments, sculpting fresh moods, and tapping into the brain’s deeply ingrained scent-memory connection. In 2026, we’re highlighting the perfumes that are classics in the making: rich, multifaceted, unapologetically complex, and thought-provoking incantations that dare to bring unlikely aromatic fusions together. These fragrances aren’t about mimicking or amplifying a single note, they aim to create a lasting, harmonious experience from top to base. We’ll be updating this list all year long, so check back often. You’ll want to wear these scents with confidence, and let your fragrance do the talking—because the only thing that should be overwhelming is how good you smell.

Louis Vuitton Ambre Levant Eau de Parfum

Here’s the perfect dose of spring luxury, which has already earned its place among Vuitton’s most notable fragrance compositions. A beautiful symphony of mandarin, cardamom, cinnamon, white pepper, and saffron moves into an even warmer register of labdanum, incense, and a subtly mineral ambergris glow.

Loewe Aire Sutileza Elixir Eau de Parfum

We urge you to manifest a summer getaway in Mallorca with this sheer, gorgeously composed new fragrance from Loewe’s Spanish Landscapes collection. With more concentrated perfume oils than the original iteration, this version features airier notes of pear, bergamot, and lemon, softened by wildflowers. The whole scent evokes a breathtaking seaside town filled with florals.

Van Cleef & Arpels Fleur de Nuit Eau de Parfum

If you’re searching for a scent that is distinct and polished (and delicately effeminate) this one checks all the boxes. While others chase the usual lab-made signatures, this tuberose and milky vanilla concoction remains a true standout with sumptuous notes that define the term “taste.”

Matiere Premiere Metal Lavender Eau de Parfum

It’s polished, intoxicating, and we love it. This lavender iteration is rendered with a heightened sense of sophistication. The new unisex scent perfectly blends two distinct expressions: lavandin oil and a rich floral absolute that unfolds into an elevated, cashmere-like musk.

Elorea GIT (깃) Extrait De Parfum

One of our absolute favorites of the year, this silky concentrated scent opens on cool lychee, softens into rose leaf, then settles into amber silk that lingers beautifully. This veers on the light side, but it certainly can be worn layered.

D.S. & Durga Debaser in Bloom

Think of this as a sly reissue of the brand’s signature favorite, “Debaser”—with the same fig-infused haze, but this time it’s loosened with gardenia, white currant, coconut husk, and rosemary flower. And yes, actual cassette tapes make their way into the formula.

Initio Sugar Blast Eau de Parfum

Here’s a grounded gourmand we can get behind. This scent is brightened by a flirty lift of coconut, praline, and a splash of rum keep things indulgent, but never heavy.

Nonfiction Dew & Light Eau de Parfum

If you love light, clean scents, this one is stunning—it’s harmonious, delicate, but still grown-up. The brand, founded by Haeyoung Cha in South Korea, just opened a new store in NYC’s Lower East Side neighborhood, its first outside of Asia. Dew & Light is a refined floral chypre, with misty peony wrapped in clean white moss and a touch of akigalawood for a perfectly balanced finish.

Maison Francis Kurkdjian Paris

The alcohol-free version of last year’s hit, it’s lighter and creamier but still wrapped in that comforting warmth.

Dolce & Gabbana Light Blue Eau De Parfum

To create a more sensual summer fragrance around citrus notes like Sicilian lemon can be challenging. Often, no matter what the composition, that zesty effervescence dominates the base. But here, D&G executes the blend with real finesse: creamy, woody undertones of frangipani and marigold are lifted by bright bergamot.

Amouage Love Hibiscus Eau de Parfum

Here’s a spirited take on the sweet floral fragrance that centers on hibiscus and is lifted by citrus, softened by caramel, and threaded through with sheaths of passionfruit.

Guerlain Eau de Popeline

From the nearly 200-year-old French beauty house comes a cool concept—if this scent were a fabric, it would be bright yellow poplin. Eau de Popeline proves the point with powdery mimosa and a soft apricot lift; it’s a combination tailor-made for spring and summer.

Byredo Sister Dreamer Eau de Parfum

This fruity floral, dreamed up with artist Lauren Halsey, is inspired by the South Central gardens that surround her home. The West Side of L.A. is thick with native plants, wildflowers, and fragrant herbs, all humming through notes of juniper, pink pepper, and geranium. Sandalwood and amber drift quietly beneath it all, while the bottle’s sleeve—expressed through Halsey’s vivid, maximalist lens—turns the whole thing into a fragrant little world of its own.

Ojai Wild The Clearing Magician Eau de Parfum

A spiritual experience in a bottle, The Clearing Magician by Ojai Wild pairs white sage (good vibes only), jasmine, and lemongrass for a crisp, citrus-lit clarity, with just a whisper of frankincense and myrrh. From seed to skin, born from founder Janna Sheehan’s personal farm in Ojai, it’s a lovely citrus-spell to beautify your wrist—or frankly, any room you walk into.

Tom Ford Taormina Orange Eau de Parfum

One of the more satisfying scents of the new season, we are more than ready for the fab sunshine this perfume will surely bring. A thoughtfully created love letter, this is an ode to the fabled hilly landscapes of Taormina, Italy.

Liis Flower Glyph Eau de Parfum

A gentle floral where notes of blueberry, honeysuckle, and jasmine mingle softly, drifting across the skin with a quiet grace. As with all of Liis’s fragrances, this one is crafted with organic sugarcane alcohol.

Ex Nihilo Lust in Paradise Extrait de Parfum

To mirror the sultry sunsets on the French Riviera, this perfume is the magnified version of the original Lust in Paradise. This time around, the scent celebrates warmer musks, brimming with red ginger, pink pepper. and jasmine sambac.

Bulgari Man Wood Essence Eau De Parfum

Commanding and magnetic (you know the type): now, he’s found his perfect scent. This intense new fragrance is meticulously crafted by Bulgari’s perfumers with a deliberate extracting process to keep notes as raw and pristine as possible. Beginning with Sichuan pepper, it merges into a sophisticated tapestry of austere cypress, velvety cashmere wood, and a bold patchouli and vetiver.

Gamine Altered States Eau de Parfum

Here’s an evening scent that puts you at ease immediately with warm, subtly masculine notes. The lovely notes here include intense nutmeg and plum, which unfold with beautiful depth as the night carries on.

Uni Rain-Based Water Perfume

Softly sensual, this light, pristine scent captures the clean shimmer of dewy rain, softened by peony and grounded in oakmoss. Water-based, reef-safe, cruelty-free, and crafted from upcycled, sustainably sourced ingredients, the vessel is refillable, climate-neutral, and with 1 percent of sales supporting coral farmers, it’s as principled as it is fresh.

Kilian Paris Forbidden Games Eau de Parfum

A more layered, tantalizing take on florals, where succulent peach and honey melt into smooth vanilla, creating a unisex scent that oozes the feeling of joy.

Anti Parfum Kleopatra

A serene gourmand scent, this is a milky perfume inspired by the fabled baths of Cleopatra infused with bourbon, jasmine, and vanilla.

Escentric Molecules Cologne One

This is a vibrant citrus scent that works beautifully for daytime, exuding a super-clean vibe with its execution. We consider this one a lovely pick-me-up all around.

Comme des Garçons Parfums [ ] Dia x Meg Webster

Comme des Garçons Parfums has collaborated with Dia Art Foundation on a new, bespoke fragrance. The scent is called [ ] Dia x Meg Webster (yes, with the brackets. You read that right!). The contemporary arts organization, encompassing 12 sites and locations like Dia Beacon in New York, partnered with the fashion label and American artist Webster, who is known for her sculptures made from salt, sand, and other earthly materials. Notes of geranium mix with a heart of carrot seed oil and mushroom accord, along with a patchouli and sandalwood base—and the bottle comes encased in a polished silver box shaped like a pyramid.

Dries Van Noten Limited Edition Soie Malaquais Gilded Bottle

Aromatic bliss in a bottle. This one feels like Paris in February, during a twilight wander along Boulevard Saint-Germain, while a hint of romance lingers in the air. Beautiful bergamot with blackcurrant unfolds into a silk-laced rose before settling into a warm, chestnut finish that feels intimate.

Dior Beauty Cuir Saddle Eau de Parfum

This is by far Dior’s most equestrian-centric fragrance, inspired by the iconic Saddle bag that defined the early aughts. Leather and musk are definitely center stage here, with a delicate floral note woven into an elegant ode to the house’s signature accessories.

Gucci The Alchemist’s Garden Lignum Idealis Eau de Parfum

If you can believe it, this scent captures the monumental presence of a giant sequoia tree. With its woody, spicy scent that features creamy sandalwood and a hint of juniper, the perfume is entirely addictive.

eLVes Louis Vuitton Eau de Parfum

A new release—and already a favorite this season—the special-edition monogrammed Louis Vuitton bottle feels perfectly suited for a moment of celebration. This contemporary floral pairs CO₂-extracted centifolia rose and mesmerizing lily of the valley anchored by a subtle patchouli.

Hermès Musc Pallida Eau de Parfum

Brisk, crisp iris and a trace of musk fall on the skin like soft cashmere brushing your collarbone. Pallida here refers to iris pallida (the “pale iris”), one of perfumery’s most precious raw materials. The flower’s rhizomes are harvested, dried for years, and distilled into orris butter, which is why it’s among perfume’s most expensive treasures.

Tom Ford Beauty Soleil Neige Eau de Parfum

Joie de vivre, distilled. This eau de parfum reminds us of snowy winters by the fireside in St. Moritz. Soleil Neige captures a kind of elegance, with bright bergamot, luminous orange blossom, and white florals softened by a whisper of silky musk.

Bulgari Le Gemme Tygar Extrait De Parfum

Le Gemme Tygar Extrait is pure Bulgari finesse, which hits like an instant aphrodisiac. Citrus and wood are warmed by Peru balsam. Note that this one is on the heavier side of scents, but not in a negative way. It’s just a matter of your preference.

Dolce & Gabbana The One Eau de Parfum Intense

Ultra-feminine, very Italian, and very Dolce & Gabbana, this is the most earnest love letter to the glam of the brand’s couture dresses. More intense than the original, The One delights with a surprising pink peppercorn spark, plus a floral bouquet that’s stunning.

Tory Burch Sublime Eau de Toilette

We wore this one one several occasions; each time, we got compliments galore. Tory Burch’s new Sublime eau de toilette is that rare composition of a fragrance: it smiles politely but means business, and is great for office (and after hours). The scent pairs mandarin and rose with vetiver and a faintly leathered patchouli, which is lovely.

Le Labo Violette 30 Eau de Parfum

Here’s another win for Le Labo: Violette 30 gives violet essence a boost of elevation. The ingredient has long been prized for its softly romantic, calming essence. But by the hand of Le Labo, we get a chicer reboot that features a lovely cedarwood base.

Chanel Allure Homme Sport Superleggera

Allure Superleggera envelops grapefruit in a woody scent that’s unique enough to wear in any season.

Burberry Her Parfum With Cherry

On the sweeter side, this one feels super-sophisticated. Cherry, amber, and vanilla mingle gracefully, and are never cloying, letting each note breathe and shine.

YSL Beauty Libre Berry Crush

Libre Berry Crush folds raspberry, orange blossom, and a measured hint of coconut into a layered floral. It’s a polished, self-assured perfume that’s impeccably done, with plenty of presence in each spritz.

Miu Miu Fleur de Lait Eau de Parfum

This one is for the St. Barts winter crowd—the ones who trade snow for sun and never give up their fresh scents. Juicy mango and creamy coconut bring a beachy sense of softness, while osmanthus adds a smooth floral finish.

Balmain Paris Destin De Balmain Eau de Parfum

Balmain’s feminine scent begins with strawberry and a bit of baies rose colliding. Then, peony unfolds with creamy lychee, and sandalwood lingers. Encased in a refillable, gold-capped labyrinth, it’s overall an exquisite scent.

Initio Parfums Privés Lift Me Up Extrait de Parfum

Musky and a proper tribute to winter, Initio’s latest aromatic spell drapes magnolia and ylang-ylang in a soft veil of vanilla. The scent seamlessly shifts from comforting warmth to a refined metropolitan ease, one that feels confident and calm.

Clive Christian Strange Heavens Out of the Blue Perfume

We have one word for this one: ethereal. Clive Christian Strange Heavens Out of the Blue blends citrus, jasmine florals, and warm wood into a unisex fragrance straight out of a blissful daydream. And yes, the bottle by artist Domingo Zapata makes you want to keep it on your dresser forever!

Elorea Silk Bouquet Eau de Parfum

Delicate but far from forgettable, this floral is precise rather than super-sweet. It’s a fresh and restrained infusion that opens up with watermelon blossom and magnolia before fading into soft woods.

Dior Addict Peachy Glow Eau de Parfum

This peachy take feels like a few elegant steps above the sugary gourmand perfume craze happening on TikTok. Jasmine and vanilla mix with a very cheerful splash of peach, for a distinctive eau de parfum you can wear seamlessly from day into night.

Valentino Beauty Amour Sans Détour Perfume

This is what you wear on a winter evening, when the air is sharp and you intend to be remembered. The violet arrives softly, while the smoke and leather follow. It’s all moody lighting, a little flirtatious, with a splash of healthy mischief.

Jo Malone London Amber Labdanum Cologne Intense

Bitter orange flashes briskly against the dark, hypnotic pull of labdanum. It’s an elegant unisex scent, one that we imagine will be worn by an assured individual.

Henry Rose London 1983 Eau de Parfum

Inspired by founder Michelle Pfeiffer’s memory of a fragrance she discovered and loved on London’s King’s Road in 1983, this parfum is the fruit of a long search for that edgy, cool scent. It just so happens to be one of our favorite clean, non-toxic offerings from Henry Rose, opening with fig, black pepper, jasmine, and waterlily.

Mugler Alien Pulp Eau de Parfum

Alien Pulp is the Mugler fragrance house doing what they’ve always done with perfection: making perfume devotees pay full attention. This is a fruitier version, but still has Alien’s base blended with raspberries and jasmine notes.

Molecule 01 + Champaca by Escentric Molecules

Here’s a beautiful luxury, almost like slipping into your softest silk blouse. There’s a warm vibe at play—a transportive, woody haze softened by Champaca, a rare flower with creamy depth, and hints of jasmine and tea.

Dior Homme Intense Eau de Parfum

This cologne feels impossibly precise, like someone distilled a modern Neutra house into a scent. There’s powdery amber with crisp, clean edges; we think it caters to the type of man who notices all the details, and expects nothing short of perfection in his life.

Valentino Beauty Born in Roma Donna Purple Melancholia

Creamy, fruity, and wrapped in soft vanilla, this new fragrance feels like what the color purple would smell like: part luxury, mystery, and unexpectedly playful.

AllSaints Naked Woods Unisex Fragrance

AllSaints’ Naked Woods is a warm embrace. Wood and amber aromas drift from crisp apple leaves and rhubarb. Soft woods and skin musk make for a calm, grounded unisex scent that’s especially enjoyable during the colder seasons.

Aerin Mediterranean Honeysuckle Soleil Eau de Parfum

This is the fragrance that you take on holiday and end up associating with a very good chapter of your life. Clean and sunlit, it blends neroli and orange flower with coconut milk, plus an almost unfairly beautiful tuberose that’ll have you inhaling the scent of your own wrist throughout the day.

Ferragamo Signorina Romantica Perfume

Ferragamo’s latest perfume is the kind of cheerful winter fragrance that turns gray skies into sunnier days. Opening with bright Italian lemon and orange blossom before melting into a creamy, citrus-glazed vanilla heart inspired by Anginetti cookies, this is instant optimism in a bottle.

Kindred Black The Priestess Perfume Oil

Kindred Black’s High Priestess may well become your new fixation. It’s less a perfume than a private ritual, where delicate neroli glows against clove and sandalwood in a devoted composition. Warmed at the pulse, it renders citrus meditative, as though intention itself were the most intoxicating note.

Diptyque Orphéon Eau de Toilette

This is Diptyque’s love letter to the founders’ favorite jazz club, where we can only guess friendships were forged, ideas flowed, and the air smelled far better than it had any right to. Green tangerine, pink peppercorn, and juniper mingle with woody cedar and musk, capturing the allure of a late night out.

Discothèque Body Heat Eau de Parfum

Here’s a warm, alluring blend of amber, cardamom, and coffee in a cool, limited-edition glass bottle.

Viktor & Rolf Flowerbomb Pretty Peony Eau de Parfum

If you love sweet florals, this peony-central scent is bright and special, with strawberry notes dancing through the multilayered aromas.

Jimmy Choo I Want Choo With Love

Jimmy Choo released a lively citrus infusion—raspberry and orange flower are the first things you notice—with whispers of rose and freesia. There’s also a trail of sandalwood and vanilla towards the end of the first sniff that settles nicely.

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