TV has long been an industry based on eyeballs. Now media companies are winking more at feet. Fox Corp. is the backer of some of TV’s most-watched programs including Sunday-afternoon NFL games and “The Masked Singer.” Earlier this week, however, it released a report touting not the number of people who see its shows, but […]
TV has long been an industry based on eyeballs. Now media companies are winking more at feet. Fox Corp. is the backer of some of TV’s most-watched programs including Sunday-afternoon NFL games and “The Masked Singer.” Earlier this week, however, it released a report touting not the number of people who see its shows, but […]
Many advertising executives say it’s too early to figure out whether the annual “upfront” sales season will be robust for video companies. Alan Moss thinks he’s already in the moment. “The upfront market is strong this year,” says Moss, vice president of global sales for Amazon Ads, during a recent interview. There may be some […]
Many advertising executives say it’s too early to figure out whether the annual “upfront” sales season will be robust for video companies. Alan Moss thinks he’s already in the moment. “The upfront market is strong this year,” says Moss, vice president of global sales for Amazon Ads, during a recent interview. There may be some […]