Meta has removed a series of scam ads impersonating the International Criminal Police Organization (INTERPOL) following HKFP’s enquiries.

The ads, targeting Hongkongers, appeared for weeks on Facebook. They urged users to get in touch with the global policing body if they wished to retrieve funds previously lost to scams – however, the ads were fraudulent.

The posts were published by a since-removed fake news outlet page called “Hong Kong Daily,” which falsely claimed to share an office address with HKFP.

INTERPOL told HKFP that such ads should be reported to the local police. “To confirm that INTERPOL never contacts members of the public directly, never demands money from people and never asks for bank details or any money transfer,” it said on Thursday. “Any such request or advert is fake. Members of the public should not engage and report any such emails or adverts to the local police.”

In response to HKFP on Friday, a spokesperson for the Hong Kong Police Force said they have been “actively engaging relevant authorities to verify and remove suspicious or fraudulent websites. In the process of removing such websites, cooperation with concerned parties, including various service providers, is essential. The Hong Kong Police Force is committed to safeguarding the interests of the public by working with these service providers to suppress fraudulent messages.”

The police force is part of the INTERPOL Member State of China.

Meta’s US$3.5 bn profits from scams – report

Last year, Meta banned over 3.7 million items of ad content in Hong Kong and 134 million instances globally. Also in 2025, the tech giant took down 10.9 million accounts associated with scam centres. The company owns Facebook, Instagram and WhatsApp.

A spokesperson for Meta told HKFP on Friday that ads which impersonate organisations or seek to defraud people go against its policies.

“The flagged Facebook Page and associated ads have been removed for violating our policies,” the spokesperson said. “Fighting scams on our platforms is one of our top priorities and as scammers have grown in sophistication in recent years, so have our efforts. We use AI-powered detection technology to identify and remove scam ads at scale, and we also encourage anyone who encounters suspicious ads to report them through our in-app tools.”

Nevertheless, according to a report by Reuters news agency, Meta earns US$3.5 billion (HK$27.4 billion) from just a portion of scam ads every six months.

Citing internal Meta documents, Reuters said that the social media company projected that 10 per cent of its 2024 revenue would come from ads for scams and banned goods, amounting to US$16 billion (HK$124.8 billion).

Other fraudulent ads, appearing to target scam victims, remained online as of Monday, according to HKFP’s checks.

One ad targeting Hongkongers, published by a page called “Law Help,” urged those “affected by online fraud or an unregulated broker” to submit their details.

Scammers have been posing as law enforcement officers to defraud victims.

In March, Nikkei Asia reported that mock police stations and banks had been set up at scam centres, used to fool victims interacting via video call.

US President Donald Trump is due to visit China on May 14-15, where he is expected to meet leader Xi Jinping, after delaying an earlier summit because of the Iran war.

Here is what Beijing could be hoping to achieve:

What does China want?

Beyond diplomatic niceties and behind closed doors, Beijing will be looking for small, concrete achievements, analysts said, but will stay “realistically pragmatic” given Trump’s unpredictable nature.

China wants a broad reset in ties but knows this would be unlikely, said Benjamin Ho from Singapore’s S. Rajaratnam School of International Studies.

Beijing and Washington had been locked in a blistering trade war in which US levies on many Chinese goods reached an eye-watering 145 percent.

The tit-for-tat escalation cooled off after Trump and Xi agreed in October to a one-year truce, with experts saying Beijing’s baseline goal for the upcoming meeting would be to extend that agreement.

“What China needs is for Trump to follow through on his promise to engage, with at least a few concrete outcomes discussed at the highest level,” said Yue Su from the Economist Intelligence Unit (EIU).

Beijing will be satisfied with “targeted” results such as limited tariff reductions that would justify a measured rollback of its own tariffs or export restrictions, she said.

What about the Iran war?

The topic of Iran will be “hard to avoid” in the Trump-Xi meeting, experts said, but “this is not a domain China is eager to engage deeply on”.

“The US is already raising pressure pre-summit on China by targeting its economic ties with Tehran,” said Lizzi Lee at the Asia Society Policy Institute.

Trump warned last month he would hit China’s goods with a 50 percent tariff if it provided military assistance to Iran.

Beijing is a close partner of Tehran and has called US-Israeli strikes on Iran illegal, but it has also criticised Iranian attacks on Gulf countries and called for the Strait of Hormuz to be reopened.

However, China will not accept pressure from the United States to take action on Iran or Russia, over whom it “may have some influence but not decisive control”, the EIU’s Su said.

Beijing will also aim to avoid “additional complications” such as new US tariffs linked to China’s trade with Iran being introduced into an “already complex relationship”, Su said.

The Iran war will add “another layer of mutual pressure”, Lee said, but the real negotiating terrain remains in trade and investment.

What are China’s bargaining chips?

One of China’s key bargaining chips is its rare earths — metals crucial in the production of everything from smartphones to electric cars.

China’s dominance in the rare earths industry, from natural reserves and mining through processing and innovation, is the result of a decades-long drive.

It remains China’s strongest tool if meaningful concessions from the United States are needed, Su said.

Trump has shown that he “cares a lot about” rare earths, said Joe Mazur, a geopolitics analyst at Beijing-based consultancy Trivium China.

“I think that’s sort of something that the US doesn’t really have an answer to,” he said.

Mazur thinks that China is “going to line up… quick wins” before the visit, which may include buying more US agricultural products or Boeing jets.

China, he said, might hope “that will put Trump and his team in a positive frame of mind when they’re then discussing more complex, thornier issues”.

How has Beijing prepared?

China has hedged against instability brought about by Trump through diversifying trade towards Southeast Asia and the Global South, and strengthening regional ties, said the Asia Society’s Lee.

Beijing has also sharpened its legal and regulatory toolbox, she said, and “has a potentially more extensive playbook”, as seen in the recent blocking of tech giant Meta’s acquisition of AI firm Manus.

However, a lot of these measures, including diversification of energy imports, a push towards electrification and tech self-sufficiency, predate Trump’s second term, Mazur said.

“If this meeting goes exceptionally well, it’s not going to change the trajectory that China’s on,” he said.

“This push to America-proof the Chinese economy is going to continue, no matter what happens.”

Is China confident?

Beijing will enter talks “cautiously confident”, Lee said.

It believes it can absorb pressure better now and is more comfortable playing “a long game” than Trump, who is facing midterm election pressure, she said.

A visit to Beijing by Russian President Vladimir Putin is also on the cards, with Foreign Minister Sergei Lavrov — who met Xi in April — saying it would happen in the first half of this year.

A back-to-back visit would send the message that “just because he (Xi) had a good meeting with Trump, it doesn’t mean that Chinese support for Russia is going anywhere”, Mazur told AFP.

“That relationship is rock solid.”

On May 5, 1789, King Louis XVI of France inaugurated the Estates-General. The institution convened that year to address the problem of rampant inflation and the bankruptcy of the monarchy, which was deeply indebted due to a lack of revenue. Neither the nobility nor the clergy paid taxes. Not because they were short of money. Their reason for exemption was simpler and more absurd: it was their privilege.

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