SUNGAI BULOH, May 23 — Grab Malaysia has rolled out a series of support measures for its driver- and delivery-partners, including grocery and fuel vouchers, as part of its annual appreciation programme aimed at easing cost-of-living pressures.

The initiative, Penghargaan Rakan Grab, saw Grab Malaysia distribute fuel and grocery vouchers to driver-and delivery-partners in attendance, in partnership with Central Mart, according to the company.

Grab said the programme is a part of broader initiatives designed to support partners amid rising living costs, while complementing broader national efforts to ease economic pressures.

Senior Director of Grab Malaysia, Rashid Shukor, said the company’s focus is on building a more resilient earnings ecosystem for its partners.

“Grab believes in contributing towards driving Malaysia forward by creating economic empowerment for all. Through tools and programmes that help our partners build resilient, long-term earning opportunities, we are offering a platform where everyone can thrive,” he said.

He added that short-term assistance, such as vouchers, is intended to provide immediate relief in a challenging economic environment.

Grab Malaysia distributed fuel and grocery vouchers to driver- and delivery-partners in attendance at the event. — Picture courtesy of Grab

AI Ride Guide and a new enhanced incentive programme are designed to help partners maximise their earnings and efficiency. By providing real-time demand insights, route optimisation and maximise earnings, partners are able to earn efficiently while retaining the flexibility to choose how and where they are active.

The company said its platform also supports women partners, citing a 2026 study which found that 74 per cent of female partners reported greater financial independence through Grab.

Beyond earnings tools, Grab said that through its GrabBenefits programme it provides benefits including personal accident insurance, Socso and solutions aimed at cost saving measures, as well as upskilling programmes through GrabAcademy.

It added that more than RM10 million was invested into GrabBenefits for partner development initiatives within the past year.

KUALA LUMPUR, May 20 — Skincare brand Kiehl’s and ride-hailing platform Grab Malaysia have teamed up to celebrate and support Malaysia’s female delivery riders through a first-of-its-kind sun care initiative held at Sunway Pyramid today.

The campaign, aimed at recognising women riders who spend long hours on the road under Malaysia’s heat and humidity, also earned a spot in the Malaysia Book of Records for the “Most Female Delivery-Partners in a Convoy”.

In a media release, it was stated that the initiative brought together 100 female delivery partners in a symbolic convoy ride to highlight their resilience and raise awareness about the importance of sun protection and well-being while working outdoors.

[from left to right] Amy Hoo, Associate Director, Sunway Malls; Jason Chin, Chief Executive Officer, Selangor Region, Sunway Malls; How Jia Yi, Head of Merchant & Platform Operations, Grab Malaysia; Elaine Wong, General Manager, Kiehl's Malaysia Singapore; Chong Sook Theng, Marketing Director, Kiehl's Malaysia Singapore.

Kiehl’s Malaysia and Grab Malaysia said the initiative was created to acknowledge the often-overlooked challenges faced by delivery riders, particularly women who brave daily exposure to harsh weather conditions to keep cities moving.

Among those present at the event were Kiehl’s Malaysia Singapore general manager Elaine Wong, Kiehl’s Malaysia Singapore marketing director Chong Sook Theng, Grab Malaysia head of merchant and platform operations How Jia Yi, as well as Sunway Malls associate director Amy Hoo and Sunway Malls Selangor region chief executive officer Jason Chin.

The collaboration also served as a platform to educate riders on skincare and sun care protection, while reinforcing appreciation for the role delivery partners play in the country’s growing gig economy.