KUALA LUMPUR, May 20 — Skincare brand Kiehl’s and ride-hailing platform Grab Malaysia have teamed up to celebrate and support Malaysia’s female delivery riders through a first-of-its-kind sun care initiative held at Sunway Pyramid today.

The campaign, aimed at recognising women riders who spend long hours on the road under Malaysia’s heat and humidity, also earned a spot in the Malaysia Book of Records for the “Most Female Delivery-Partners in a Convoy”.

In a media release, it was stated that the initiative brought together 100 female delivery partners in a symbolic convoy ride to highlight their resilience and raise awareness about the importance of sun protection and well-being while working outdoors.

[from left to right] Amy Hoo, Associate Director, Sunway Malls; Jason Chin, Chief Executive Officer, Selangor Region, Sunway Malls; How Jia Yi, Head of Merchant & Platform Operations, Grab Malaysia; Elaine Wong, General Manager, Kiehl's Malaysia Singapore; Chong Sook Theng, Marketing Director, Kiehl's Malaysia Singapore.

Kiehl’s Malaysia and Grab Malaysia said the initiative was created to acknowledge the often-overlooked challenges faced by delivery riders, particularly women who brave daily exposure to harsh weather conditions to keep cities moving.

Among those present at the event were Kiehl’s Malaysia Singapore general manager Elaine Wong, Kiehl’s Malaysia Singapore marketing director Chong Sook Theng, Grab Malaysia head of merchant and platform operations How Jia Yi, as well as Sunway Malls associate director Amy Hoo and Sunway Malls Selangor region chief executive officer Jason Chin.

The collaboration also served as a platform to educate riders on skincare and sun care protection, while reinforcing appreciation for the role delivery partners play in the country’s growing gig economy.