Combination of factors is dimming the shine of one of the stars of Japanese restaurant culture.

Izakaya are a unique part of Japanese food culture. Their closest analogy would be pubs, since izakaya serve a wide variety of alcoholic drinks and food meant to be paired with such beverages. Their menus are much more extensive than just basic bar munchies, though, with things such as yakitori chicken skewers, grilled onigiri rice balls, and plates of sliced sashimi being long-standing favorites. As a matter of fact, unlike with a pub, the expectation is that izakaya customers will always order some kind of food too, though there’s still a greater focus on drinks than at a regular restaurant.

However, izakaya are in a tough spot in Japan these days, and since the start of the year have been going bankrupt at a faster rate than at any time in nearly the past 40 years, according to a new study.

Data from Tokyo Shoko Research, a commerce and industry research organization, shows that between January and April of 2026, 88 izakaya have declared bankruptcy with debts of 10 million yen (US$65,000) or more. That’s 54.3 percent more than for the same period last year, and the highest number Tokyo Shoko Research has observed for the first quarter of the year since it began tracking such statistics in 1989, significantly more than the previous high of 59 in 2024.

So what’s causing the closures? A mix of factors, but one of the biggest is rising prices. Japan is experiencing by far its worst inflation in a generation, and costs for not just ingredients, but also for utilities, are hitting izakaya hard. Many are responding by reducing portion sizes, reworking recipes to make use of cheaper ingredients, or raising the prices they charge their own customers to make up the increased expenses. There are limits to how much of those tactics diners will put up with, though.

Facing rising costs for their own necessities such as rent, groceries, transportation, and home utilities, many consumers are becoming much more sensitive to the value they’re getting with the reduced amount of money they have left over for discretionary spending, and izakaya are looking a lot less appealing to many people than they used to. In particular, Tokyo Shoko Research points out that izakaya offers that include a full meal’s worth of food plus unlimited drinks for a period of time (usually 90 or 120 minutes), traditionally some of their most attractive deals, have gotten more expensive and now often cost more than 5,000 yen, a price point that many diners are balking at.

The study also highlights recent changes in dining/drinking patterns in Japan. Traditionally, izakaya have gotten much of their business from groups of coworkers coming in together, either as part of a pre-planned event such as a welcome party for new employees or an end-of-the-year celebration, or as spontaneous excursions to grab a drink after clocking out, sometimes after doing overtime and being too hungry/thirsty to wait until they can commute back home. However, those gatherings largely went away during the pandemic, and while many izakaya weathered that economic storm due to financial support from the government, the custom of coworkers going to drink together hasn’t rebounded to its previous level.

Part of that is due to more people working from home, something that was extremely rare in Japan prior to the pandemic. Many jobs now offer at least some telecommuting flexibility,  meaning fewer people in the office, and so fewer people to go grab a cold Asahi with on the way to the station at the end of the day. There’s also been a gradual increase in desire for a more even work/life balance in Japanese society. Even many in management positions are now more aware that constant overtime chips away at morale and the company’s ability to retain workers, and have come to accept that many employees feel that, when overtime does have to be done, having to go drinking with your boss afterward doesn’t make up for it, but actually makes the situation even worse.

So when you combine higher prices, freedom from the obligation to go to izakaya with coworkers, and the possibility of already being at home when you clock out from work, having a drink in the comfort of your living room, and one you purchased at the supermarket for half of what an izakaya would have charged you, becomes a very compelling alternative.

▼ Especially when stores in Japan have not just beer, but a wide variety of canned cocktails too.

Ah, but what about inbound foreign tourists? Japanese cuisine is one of the top reasons travelers from overseas come to Japan, and with the yen remaining so weak, many visitors still feel like dining out here is a bargain compared to their home countries. Tokyo Shoko Research, though, says that izakaya aren’t drawing in foreign tourists to the same extent that other restaurants in Japan are.

The report doesn’t offer any theories as to why this is, but it likely has something to do with international foodies’ passion for Japanese food being strongly focused on specific dishes, such as ramen, sushi, or curry rice. While many izakaya do have tasty food, their broader menu makes them a little less likely to hook a traveler’s attention than, for instance, a restaurant whose storefront is plastered with signage featuring photo after photo of steaming hot bowls of ramen. Ordering at izakaya is also a little trickier to navigate. There aren’t any vending machines at the entrance to purchase a meal ticket from, and it can be hard for newbies to estimate how many plates of food to order for a filling spread. There’s also the whole otoshi custom of unasked-for appetizers that you still have to pay for, but aren’t told the price of in advance, which can be an unpleasant bit of culinary culture shock.

Izakaya, like all pubs, are about more than just base sustenance. In a sense, they’re a form of entertainment, and much like certain genres of music or movies fluctuate in popularity, there’s a chance that izakaya will bounce back. For now, though, the situation isn’t very rosy, so if you see one that looks intriguing, they’d probably really appreciate it if you came in for a drink and a bite to eat.

Source: Tokyo Shoko Research via Yahoo! Japan News via Jin
Top image: Pakutaso
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Rock shochu and reggae shochu really do taste different from each other.

The island of Amami Oshima is part of Kagoshima Prefecture, and Kagoshima is usually pictured as making up the southwest tip of the island of Kyushu, one of Japan’s four main islands. Amami Oshima, though, is far, far away from the Kyushu coastline, so far away that the ferry from Kagoshima City takes 13 hours to get there.

▼ The route from Kagoshima City to Amami Oshima, which can alternatively be reached by plane from Tokyo in two and a half hours.

With its remote location, Amami Oshima is famous for its lush mangrove forests, beautiful beaches, and clear, sparkling ocean waters.

Oh, and it’s also famous for shochu, a distilled spirit with longstanding cultural connections to southwest Japan. Specifically, Awaji Oshima’s kokuto shochu, made with rice and brown sugar, is highly prized, and so on our recent visit to the island we didn’t just want to drink some, but also see how it’s made.

We lucked out when we contacted Nishihira Shuzo, an Amami Oshima shochu maker that’s been in business for 99 years, and they said they could offer us a tour of the facility, and a tasting too, with some very unique beverages to sample.

▼ The rustic exterior of the Nishihira Shuzo distillery

Despite being around for nearly a century, Nishihira Shuzo is still a family-run operation, and we were told that the fourth-generation owner of the business would be our guide. With shochu being a high-alcohol drink with an old-school vibe, our mental knee-jerk reaction was to expect a stern-looking, silver-bearded gentleman, but instead we were warmly greeted by Serena Nishihira and her friendly smile.

▼ Serena Nishihira

In addition to being a skilled shochu distiller and businesswoman, Nishihira is also a musician, which is something that’ll come into play later on. To start, though, she led us into the distillery’s production area.

As mentioned above, Nishihira Shuzo’s shochu is made from rice, so steaming the grains is the first step in making it. The distillery has a gigantic cylinder-shaped apparatus that’s used for washing and steaming, with a typical batch using about 400 kilograms (882 pounds) of rice.

Once the rice is cooked, it’s taken out of the drum and sprinkled with koji, a fermentation-triggering type of mold that’s also used in making sake. The rice is then put on racks in a temperature-controlled environment for its initial fermentation.

The next morning, the rice is put into jars with yeast and water to ferment for an additional five days. This isn’t a step that all shochu makers include in their process, but Nishihira Shuzo says it’s a key element of theirs.

After its time in the pot, the mixture is transferred into tanks and combined with liquified brown sugar, then given another two weeks to ferment.

That produces the fermented mash which is then distilled.

But that doesn’t mean Nishihira Shuzo can whip up a whole batch of kokuto shochu, start to finish, in just three weeks, because the final step (before bottling) is to age the shochu in tanks for at least one full year.

From a 400-kilogram load of rice, Nishihira Shuzo can produce roughly 800 1.8-liter (60.9-ounce) bottles of shochu. Luckily for us, some of those bottles end up in the distillery’s tasting room, which was the next place that Nishihira led us to.

The tasting room has chairs, a projector, and a screen set up for use for group events or musical performances, but we had the place to ourselves on this day.

Nishira poured us a selection of the company’s products, and we found them all extremely enjoyable. But just when we thought things couldn’t get any better, she led us through a door at the back of the room where we saw this.

Those are shochu barrels with speakers attached to them. And not some little mini speakers that you might have set up in your kitchen to listen to tunes while you cook, but concert-size amps!

This is where the Nishihira’s Sonic Aging Project takes place. While the speakers were quiet as we looked at them, Nishihira turns all of them on when the distillery starts its shift for the day, and has them play for eight hours. Different amps play different genres of music, with a total of six styles: house, reggae, hip-hop, Latin, rock, and shima uta, or Japanese southern island folk songs.

“We play the music at high volumes,” Nishihira explained, “Depending on the genre, the music produces different vibrations within the barrels, and we want to see how that affects the shochu.”

▼ The shima uta barrel

Like we said, Nishihira is a musician, so at first the idea of playing music for the shochu sounded like a whimsical, creative, but ultimately inconsequential idea. Nishihira, says, though, that with the barrels being music-treated for roughly 2,000 hours in a year, it really does make a difference.

Genres with more bass produce stronger vibrations in the barrel, and also with the shochu itself. That increased interplay between the container and its contents causes the wood to have a more significant influence on the color and flavor of the shochu that’s aging inside.

To prove this, Nishihira ushered us up to the second floor of the tasting area to try some of the Sonic Aging Project series.

Out of the six music genres, Nishihira says that reggae produces the strongest vibrations, and shima uta the softest. So we definitely wanted to taste those two, and she also poured us some of the rock shochu, which is somewhere between the other two in the spectrum.

And you know what? We really could taste the difference! The reggae shochu was darker in color and had a rich flavor with some notable bitter notes from the wood. The shima uta shochu, meanwhile, was lighter in color and sharper in taste, with a more pronounced sensation of alcohol. The rock shochu, sure enough, was a mid-point between the more distinct characteristics of the reggae and shima uta.

So which of the Sonic Aging Project shochu styles is the best? There’s actually no answer to that, Nishihira says. Just like your favorite musical genre is a matter of personal taste, so too will different people have different rankings for how much they like the different types Sonic Aging Project shochu, and they’ve all got their own unique charms.

Reservations for Nishihira Shuzo tours can be made through their website here, but if you can’t make it all the down to Amami Oshima, they also offer their shochu, including the Sonic Aging series, through their online store here.

Related: Nishihira Shuzo official website
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Why go to Starbucks when you can find hidden gems like this at a locally born chain?

Are you a Chokomintou supporter? If you are, then you will be gearing up for a very busy, and refreshing, summer in Japan, because Chokomintou means “Choco Mint Tou”, where “tou” (“political party”) humorously refers to the chocolate mint party, a faction despised by some and strongly supported by others.

Choc mint is certainly a divisive flavour combination, but here in Japan, where summers can be excruciatingly hot and brutal, it’s become immensely popular, so much so that “Chokomintou” quickly became a common term, with people proudly declaring their support for it.

This summer, those supporters are being treated to a whole slew of new treats, and one that’s currently causing a stir is the Chocolate Mint Shake from Japanese coffeehouse chain Tully’s.

This beverage is so thick it’s more like a drinkable ice cream than a shake, but what makes it even more special is the fact that you can request extra mint, making it one of the strongest mint-to-chocolate drinks on the market.

▼ The Chocolate Mint Shake retails for 790 yen (US$4.98).

The blue-green hues will immediately refresh your mind when you lay your eyes on the shake, and the pop of contrasting colour with the bright orange straw is another nice visual touch. The topping of chocolate shavings adds another accent in colour and, as it turns out, texture.

We ordered our shake with extra mint, and the resulting flavour was super minty, hitting the taste buds with an invigorating freshness. Thankfully, there was no “toothpaste-like” taste that’s sometimes evident in chocolate mint products – it was purely a fresh mint zing that paired beautifully with the chocolate, all wrapped up in a rich and creamy, ice cream-like texture. It was a delightful sensation, and the occasional crunch of the chocolate shavings added a nice surprise in between mouthfuls.

It was such an exquisite balance between mint and chocolate that we’d describe it as the golden ratio of choc mint. It’s by far the best chocolate mint product we’ve ever tasted, and so good it has the power to move a chocomintou fan to tears.

As a home-grown coffeehouse that tends to sit in the shadow of Starbucks, Tully’s is often coming out with unusual releases to stay in the competition. The Chocolate Mint Shake is a great example of that, and a good reminder that sometimes the best finds can be found in the shadows.

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Lotte’s canned water makes its convenience store debut.

The first time you take a look at the drink section in a Japanese convenance store, you might be surprised by some of the packaging, specifically the things that you can buy in cans. Canned coffee and cocktails can be found in pretty much every convenience store in the country, and while not as common, canned teas aren’t all that shocking to see here either.

But even we were surprised to find out that 7-Eleven Japan now sells canned water.

The Day is a brand of canned water from Lotte, who’s best known as a candy and snack food maker. They’re now in the water game too, though, and while the black-can The Day is carbonated, the red version isn’t.

▼ The Day went on sale through online shops and discount retailers in September, but just made its convenience store debut at 7-Eleven on May 5.

The visual design looks more like something you’d see for an energy drink or beer, and the contrast feels even more pronounced when you see The Day next to other brands of water, which tend to go with nature imagery and transparencies as their main visual motifs.

Lotte says they chose The Day’s name to symbolize its concept as “a water that lifts your spirts” and will give you a great day. There are no additional energy boosting chemicals or supplements added, though. The Day is simply canned natural mineral water, sourced from the town of Yaizu in Shizuoka Prefecture, according to the can’s text.

▼ And yes, we did accidentally drop this can on our way back from 7-Eleven, leading to the first time in our lives that we can say that we dented our water.

Once back in our taste-testing center, we cracked open the non-sparkling The Day for a comparison with Suntory’s Tennensui, one of Japan’s most popular bottled water brands.

Oddly enough, while the red-can The Day is supposed to be the non-sparkling variety, after we poured some into a glass we did still see some air bubbles. Not so many that we’d call it a full-on carbonated beverage, and this might just be a side-effect of the canning process, as opposed to an intentional design choice, but still, the water wasn’t completely still.

Taste-testing duties fell to our ace reporter Mr. Sato, and he says The Day’s mouthfeel is smooth, imparting a refreshing sensation as it glides down your throat. He reports no unpleasant metallic taste or aroma either, so while it feels unusual to be drinking water from a can, the flavor isn’t funny, and is perfectly satisfying.

But why has Lotte chosen to put The Day in cans, and not the plastic bottles that are the industry norm? In its press release, the company says it sees the day as “One answer to the needs of a new age of wellness,” and the choice of more easily recyclable aluminum seems to be an extension of that philosophy. The uniqueness factor probably doesn’t hurt either, as the packaging and design really do stand out against other brands of water. Lotte might also be hoping that the more substantial feel of a can helps position The Day as a premium product, and at a price of 158 yen (US$1) for a 480-mililiter (16.2-ounce) can, it is a little on the pricy side, as most other water brands are 140 yen or less for a 500-miiliter bottle.

There is one clear drawback to The Day being in a can, though, which is that once you pop the top, there’s no way to close it back up again. This isn’t an issue for coffee or alcoholic beverages, since they tend to be things where people drink the entire can shortly after opening it. Regardless of whether it started out hot or iced, coffee tends to taste significantly worse once it gets to room temperature, and beer and cocktails aren’t the kind of drinks most people go walking around with. A lot of people, though, buy a bottle of water while commuting to work or out on a walk, take a few sips, then put the cap back on so they can toss the bottle in their bag and have some more when they feel thirsty again a little later on.

By nature of being in a can, The Day doesn’t lend itself to that “I’ll have a little now, and then the rest later on” style of consumption, making it a much less convenient choice than its competitors. On the other hand, being locked into drinking the whole can once you’ve opened it does promote taking the time to mindfully hydrate, and with Japan’s cruelly hot kokushobi-level summer weather on the way, maybe that’s not such a bad thing.

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This creamy smoothie tastes like a nutritious milkshake that is totally acceptable for breakfast or, better yet, after a workout. Ground flaxseeds up your fiber intake without sacrificing taste (making it great for kids or picky eaters). For this recipe you’ll want unsweetened and unsalted natural almond butter to control the amount of added sugar sugar and sodium in the smoothie. We also like to use an almond butter made with roasted almonds for a more toasty, nutty flavor.

This is a great post-workout meal as it has more than 20g of protein — the recommended minimum for a post-workout snack (1).

Active time: 5 minutes | Total time: 5 minutes

Creamy Almond Butter and Banana Smoothie

Ingredients

• 1 cup (244g) unsweetened almond milk
• 1 cup ice
• 2 medium bananas, chopped and frozen
• 2 tbsp (32g) unsalted almond butter
• 2 tbsp ground flaxseed
• 1 tbsp honey
• 2 scoops protein powder

Directions

Add all of the ingredients to a blender and process until smooth. Pour into two glasses and serve right away.

Serves: 2 | Serving Size: About 1 1/2 cups

Nutrition (per serving): Calories: 389; Total Fat: 15g; Saturated Fat: 2g; Monounsaturated Fat: 7g; Polyunsaturated Fat: 5g; Cholesterol: 3mg; Sodium: 191mg; Carbohydrate: 46g; Dietary Fiber: 7g; Sugar: 25g; Protein 20g

Nutrition Bonus: Potassium: 777mg; Iron:9%; Vitamin C: 18%; Calcium: 31%

Originally published August 6, 2020; Updated January 2026

The post Creamy Almond Butter and Banana Smoothie appeared first on MyFitnessPal Blog.

‘Tis the season for al fresco dinners, shorter hemlines, no-makeup makeup—and, of course, the best rosé wines. Rosé has long been the unofficial BFF of long, sun-soaked days, fully earning its “summer water” badge of honor.

Its appeal is simple: rosé is light, refreshing, and pairs with just about everything on a summer table. And if you know where to look (hint: beyond the big-name bottles), you can find seriously good options at a price that feels easy, too.

The Best Rosé Wines for Summer (All Under $30)

To kick off the season, we rounded up our favorite rosés under $30. We polled our editors and a few industry pros to find the bottles they’re buying on repeat. Start scrollin’ and sippin’—these picks don’t disappoint.

Bonus: The Best NA Rosé Wines

The NA wine category has come a long way—and rosé, with its natural fruitiness and effervescence, translates beautifully without alcohol. Whether you’re sober curious, taking a break, or simply want something lighter in your glass, these four bottles are worth keeping on hand all summer.

The post The Best Rosé Wines Under $30—Plus NA Picks Worth Pouring appeared first on Camille Styles.

There are few things more universally beloved than wine and cheese. Lay them out on your table with good company and you have the makings of a memorable evening. But for many hosts, the planning can feel overwhelming. How much cheese is enough? Which wines should you serve? Can you add ice to white wine? (Please don’t.) Here’s how to pull off a simple soirée with confidence. Read More

Cinnamon tea is one of the simplest yet most comforting things to sip in a mug–and it is so easy…

The post Cinnamon Tea appeared first on Maureen Abood.