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The Tricky Business of Dupe-Fluencing

Influencers know their audiences want dupes. Fashion brands hate when they share them. It’s created a new tension that speaks to the shifting dynamics in the creator economy today.

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Linking to dupes has become a big business for many influencers
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At the Met Gala, It’s All Eyes on the Bezoses

Beyoncé may be returning to the event after a 10-year hiatus, but this year’s most talked-about guests are honorary chairs Jeff Bezos and Lauren Sánchez Bezos, whose involvement has already stirred controversy.

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Beyoncé will serve as co-chair at the 2026 Met Gala, marking her first appearance at the fundraiser in a decade.
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