The World Cup could be a boon for major beer companies. The tournament—hosted by the United States, Mexico, and Canada—will result in an additional 1 billion pints of beer consumed worldwide. That’s 568 million liters more than projected in this year’s forecasts, which would equate to a 0.3% increase in total beer sales for the year.
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No matter how athletic you are — active or just a couch potato — the Olympic Games are one of those once-in-a-lifetime events. So, the residents of Los Angeles were thrilled when, in late 2025, they learned they would have priority access to a ticket sale for their third Games, the 2028 Summer Olympics. Registration began in early January, after zip code verification. They had to wait until the end of March, when the purchase period would open. Well, the wait is over. And so is the hope.
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