Exclusive: How Victoria’s Secret Brought Sexy Back The Business of Fashion By: Diana Pearl 21 May 2026 at 12:25 As the company changes its stock ticker from VSCO to VSXY, CEO Hillary Super speaks to BoF about how she rescued Victoria’s Secret from cultural irrelevance by refocusing on its core identity. © Mike CoppolaVictoria's Secret's ticker change is the latest step in its return to sexy.