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  • Starbucks Japan has a secret breakfast set…and a hack for when it sells out Oona McGee
    Japanese customer service turns a disappointing experience into a heartwarming memory.  When people hear the words “Starbucks breakfast” in Japan, they usually think of the chain’s “Good Start Morning” offer, which gives you a 40-yen (US$0.25) discount on the in-store price when you buy a qualifying drink and food item together. You can take advantage of the deal until 11 in the morning at most stores, but diehard fans of the chain know there’s a better deal hiding out at the Starbucks Reserve
     

Starbucks Japan has a secret breakfast set…and a hack for when it sells out

20 May 2026 at 13:00

Japanese customer service turns a disappointing experience into a heartwarming memory. 

When people hear the words “Starbucks breakfast” in Japan, they usually think of the chain’s “Good Start Morning” offer, which gives you a 40-yen (US$0.25) discount on the in-store price when you buy a qualifying drink and food item together. You can take advantage of the deal until 11 in the morning at most stores, but diehard fans of the chain know there’s a better deal hiding out at the Starbucks Reserve Roastery Tokyo in Tokyo’s Meguro Ward.

Here, you’ll find a luxurious breakfast that’s been described by diners as “hotel-quality”, but the only problem is it’s so popular it often sells out. That’s what happened when we stopped by to try it, but rather than leave disappointed, we ended up leaving with a full stomach and a warm heart, thanks to the help of staff who went above and beyond with their customer service to make our experience a great one.

▼ Starbucks Reserve Roastery Tokyo

The official name of the popular breakfast is “Roastery Breakfast Mattina“, and it’s sold by Princi, the Italian bakery on the first floor. While it’s said to be incredibly delicious, it’s also slightly pricey, at 2,250 yen per set, and can only be ordered dine-in until 11:00 a.m. each day.

▼ Drinks are sold separately, so if you want to add coffee to your breakfast, you should be prepared to spend at least 3,000 yen.

Despite the price, the breakfast is incredibly popular – so much so that when we visited at 10:30am, staff told us that they’d just sold out, and when we returned the next day just after 9 a.m. staff told us they sold out at 8 a.m.

Fearing we may never get to eat breakfast, we asked staff if there was any type of workaround they might recommend. We told them we’d be happy to purchase the bread and ham from the breakfast set on their own if it were possible, and to our surprise, the staff member we spoke to said, “You can buy the bread individually. We also offer ham in sandwiches and such, but…please wait a moment.” They then started communicating with someone on their intercom system.

Eagerly waiting to find out what was about to happen, the employee then said, “Well, how about this? We have a menu item that we’d like to recommend, but please wait a moment while we check if it’s still available.”

Crossing our fingers for the best result, we waited with bated breath until the staff member turned and said, “It seems it’s still available, so I’ll guide you to the place where it’s being served.”

▼ They then led us to the Princi bakery, where they introduced us to a store-exclusive menu item called “Customize Bread”.

As the name suggests, this customisable bread menu allows for a wide range of customisation. You can choose your favourite bread, cheese, ham, and, if desired, olive oil, salt, and black pepper, to create your own unique set.

The price varies depending on what you add – cheese add-ons cost an extra 280 yen, while the butter, dip and cream options are less expensive.

You get to choose your bread yourself, but if you’re unsure about anything, you can simply tell staff your preferences for hard or soft textures and they’ll choose something that suits your taste. Staff were incredibly helpful, and when we asked if it might be okay to order pretty much all the toppings, they told us not to worry as customers often add all of them.

▼ So we ended up ordering the lot, except for the Hazelnut Cream, which we worried might be too sweet for our liking.

It was a veritable feast, and so good looking it resembled a breakfast you’d get at a fancy hotel.

▼ Olive oil, Maldon sea salt, and black pepper are free with every order.

We had no idea a breakfast like this was possible at Starbucks, and we were particularly impressed with the range of hams.

▼ We chose prosciutto crudo, prosciutto cotto, pistachio mortadella, and speck.

Sure, it may not be as colourful as the original breakfast set, but in every other respect it seemed overwhelmingly superior. Not only did it look like a high-class hotel breakfast, we also enjoyed being able to mix and match the bread with toppings to our liking.

As previously mentioned, the price of the set varies depending on what you add, and because we went all out with the add-ons, our total came to 2,934 yen, which was more than the sold-out breakfast.

Still, it was an experience we were happy to pay for, because not only did we get to discover a new way to eat breakfast at Starbucks, we got to experience the warmth of Japanese customer service as well. In fact, it was the customer service that left a lasting impression on us, as staff went out of their way to ensure we left happy, and never applied any pressure during our order, so we were able to make our choices calmly and with ease.

It added the pep in our step we needed to start the day, and now we know Starbucks is just as good a place to go for breakfast as it is for afternoon tea.

Cafe information
Starbucks Reserve Roastery Tokyo / スターバックス リザーブ ロースタリー東京
Address: Tokyo-to, Meguro-ku, Aobadai 2-19-23
東京都目黒区青葉台2丁目19-23
Open 7 a.m.-11 p.m.
Website

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  • Do Bare Feet of a Gorilla slides really make your legs slimmer? Oona McGee
    These bizarre sandals have gone viral on Japanese social media, so we put them to the test. If you’re interested in Japan, your timeline and explore pages are likely filled with photos and videos of influencers promoting the country’s latest finds. A lot of the time, though, these influencers miss the true hidden gems that circulate on Japanese social media, and right now there’s one product that locals are raving about: Bare Feet of a Gorilla. Produced by Osaka-based company Doshisha, as part
     

Do Bare Feet of a Gorilla slides really make your legs slimmer?

20 May 2026 at 05:00

These bizarre sandals have gone viral on Japanese social media, so we put them to the test.

If you’re interested in Japan, your timeline and explore pages are likely filled with photos and videos of influencers promoting the country’s latest finds. A lot of the time, though, these influencers miss the true hidden gems that circulate on Japanese social media, and right now there’s one product that locals are raving about: Bare Feet of a Gorilla.

Produced by Osaka-based company Doshisha, as part of its Gorilla Series of quirky lifestyle products, Bare Feet of a Gorilla are acupressure sandals designed to provide a pleasant stimulation to the soles of the feet every time you walk in them.

Ever since their release in late April, users have been heaping praise on the sandals, adoring them not only for their cute similarities to a cloud, but the effect they have on the feet and legs.

▼ Look closer and you’ll find hidden gorillas within the puffy surface of each sandal.

According to Doshisha, these slides were created in response to the growing popularity of so-called “recovery sandals”, which are particularly popular with young people in summer to relieve tired legs. The pleasant stimulation provided by the puffy surface, and the gorillas hidden within them, are said to combat swelling in the legs, an assertion backed by many users of the product, who say their legs look slimmer after wearing them.

From our experience, acupressure sandals tend to have a breaking-in period, where you have to put up with a certain amount of pain before getting used to the stimulation on the soles of your feet. However, when we slid into the Bare Feet of a Gorilla, we were surprised to find that we barely felt any pain.

Although there was a feeling of unevenness, the sensation was soft on the feet, thanks to the EVA material, which had excellent give. The stimulation was moderate, and after just a short period we felt the sluggishness disappear from our legs.

They were wonderfully lightweight, making them very easy to walk in, and we were able to walk about the house for a couple of hours while doing chores before we felt it was time to step out of them. They’re comfortable enough that you could even wear them when ducking out to a nearby convenience store, but they do have an acupressure effect that’s hard on the feet after an extended period of time.

As for the slimming effect, well, we didn’t notice any differences there, but they did help to stimulate the soles of the feet and they also reduced fatigue so they certainly delivered on that promise.

They do look fantatstic, though, and will definitely turn the heads of passersby if you go out in them. Available in black, grey, white, and mint green, the slides come in small, medium and large sizes (22-23 centimetres [8.7–9.1 inches],  23-24 centimetres, and 24-25 centimetres respectively). They can be purchased at Don Quijote stores and affiliated retail chains like Apita and Piago nationwide, priced at 2,189 yen (US$13.76).

Related: Doshisha, Don Quijote
Images ©SoraNews24

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  • 7-Eleven Japan adds macaroni cheese sandwiches to its convenience store food range Oona McGee
    New “one piece” sandwich looks set to be another sell-out hit for the popular chain. On “Sandwich Day” on 13 March, 7-Eleven completely revamped its sandwiches in Japan, and among them appeared a new, generously filled single-serve range known as the “Yokubari Sando” (“Greedy Sandwich“). This so-called “one piece” sandwich aims to deliver an overwhelming sense of filling and satisfaction at an affordable price point, and the newest addition to the range, announced today, does just that, with a
     

7-Eleven Japan adds macaroni cheese sandwiches to its convenience store food range

20 May 2026 at 03:00

New “one piece” sandwich looks set to be another sell-out hit for the popular chain.

On “Sandwich Day” on 13 March, 7-Eleven completely revamped its sandwiches in Japan, and among them appeared a new, generously filled single-serve range known as the “Yokubari Sando” (“Greedy Sandwich“). This so-called “one piece” sandwich aims to deliver an overwhelming sense of filling and satisfaction at an affordable price point, and the newest addition to the range, announced today, does just that, with a surprising filling to boot.

▼ Say hello to the Croquette & Macaroni Cheese.

Known as “Croquette, Macaroni Cheese & Leaf Lettuce” in English, this sandwich has been carefully designed to ensure you get all the fillings in every mouthful, from the first to the very last bite.

7-Eleven says it totally redesigned the shape of the croquette to suit the sandwich, developing a unique type of croquette that spreads all the way to the edges of the bread. With rich, creamy macaroni and cheese sandwiched inside, this pairing is said to create an exquisite combination that allows the texture and flavour of each ingredient to stand out, giving you an incredibly moreish and satisfying sandwich experience.

By selling sandwiches individually, instead of in pairs, the Greedy Sando line is able to deliver a much more generous filling, which is a genius marketing move by 7-Eleven, who faced criticism in the past for what many called its “paper tiger” sandwiches.

Judging by the immense popularity of the previously released Greedy Sando, which gave us colourful chocolate sprinkles and whipped cream, this new sandwich looks set to be a sell-out hit so keep an eye out for it at Seven-Eleven stores around Japan when it’s released on 27  May, priced at 214 yen (US$1.35).

Source, images: Press release
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