Resale is no longer a side market for luxury, but an increasingly established part of shopping.

Luxury’s product playbook is shifting from seasonal churn to enduring value.

Wholesale is not disappearing, but its role in luxury has fundamentally changed.

Trust in influencer marketing is eroding, but GEO and peer-to-peer recommendations are gaining momentum.

Brand moments are where luxury labels earn cultural credibility, but cultivating such equity is no small challenge.