Brandy Melville has reportedly closed its fitting rooms, joining a growing list that includes Sainsbury’s, Tesco, and Goodwill. Critics fear it will increase returns — and waste.

The California brand bided its time before launching internationally, but it chose one of the more complex industry landscapes to do so.

This summer, more contemporary brands are opening stores in buzzy European destinations to cater to travelers who aren’t buying from the top end.

Resale is no longer a side market for luxury, but an increasingly established part of shopping.

Wholesale is not disappearing, but its role in luxury has fundamentally changed.

Hear the highlights from ‘How to Sell Now’, an interactive guide to retail in 2026, on June 11.

Brand moments are where luxury labels earn cultural credibility, but cultivating such equity is no small challenge.

The interactive guide to retail in 2026.

Luxury’s product playbook is shifting from seasonal churn to enduring value.

Trust in influencer marketing is eroding, but GEO and peer-to-peer recommendations are gaining momentum.

Beach clubs, seasonal stores and boat trips — we break down where in Europe brands are popping up this summer.