On the first day of Cannes, artificial intelligence already sparked a debate between two jury members, Demi Moore and Paul Laverty. From that moment, the festival and the market running alongside it diverged in their reactions to the digital tool: while Cannes imposes limits on its use (even though one of its sponsors, which joined in 2026, is Meta, owner of Meta AI) and artists warn of its dangers, the market saw a rush of Chinese films made with AI and a handful of Western projects embracing its use. Filmmakers will be wary, but the industry has rushed to exploit AI.

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