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  • Japanese convenience store shows us how to dress for the rainy season Oona McGee
    If you get caught in the rain, Convenience Wear is your hidden saviour.  Have you ever glanced at the T-shirts and sweatpants hanging in the corner of a Japanese convenience store and wondered, “Who actually buys these?” Well, there are plenty of reasons why someone might need a quick change of outfits, as our reporter Mr Sato can attest to after he got soaked in the rain when Typhoon Jangmi swept through Tokyo on 3 June. Though he’d expected to get a little wet on the way to work as the rain
     

Japanese convenience store shows us how to dress for the rainy season

3 June 2026 at 17:30

If you get caught in the rain, Convenience Wear is your hidden saviour. 

Have you ever glanced at the T-shirts and sweatpants hanging in the corner of a Japanese convenience store and wondered, “Who actually buys these?” Well, there are plenty of reasons why someone might need a quick change of outfits, as our reporter Mr Sato can attest to after he got soaked in the rain when Typhoon Jangmi swept through Tokyo on 3 June.

Though he’d expected to get a little wet on the way to work as the rain was absolutely pouring down, he totally underestimated just how bad the conditions would be. What he didn’t underestimate, though, was the power of Family Mart, the Japanese convenience store that stocks a range of clothes dubbed “Convenience Wear“, so he sought one out and purchased five items from the range to solve his rainy day problem.

The products all come in compressed packaging, so it was hard for Mr Sato to get a sense of the overall size before returning to the office to try them. Hoping he’d chosen well, Mr Sato opened up the Soft Towel (1,089 yen [US$6.82]), and was happy to find its generous 34 x 80 centimetre (13.4 x 31.5 inch) proportions were perfect for patting down his wet body.

With even his underwear completely soaked, Mr Sato was grateful to purchase a new set of boxer shorts for 880 yen. As a lover of flamboyant clothing, this brightly striped pair was perfect for his wardrobe.

▼ Not only do these have a great design, they also have antibacterial and deodorising properties.

Next up was a pair of socks (429 yen), which he’d initially thought were ankle-length but they turned out to be knee-high. That was an oversight on his part, but he’ll be able to make good use of them with his chunky London boots.

Recently, there’s been some negative talk online about middle-aged men wearing shorts, but as he was in a bind, Mr Sato had no other choice but to slide into this forest green pair. At 1,998 yen, this was the most expensive article of clothing in his haul, but the shorts were a good-value nylon-and-cotton blend, making them lightweight and quick-dry.

Finally, we have the “Outer T-shirt” for 1,493 yen. Made of 100-percent cotton, it felt nice against the skin and the simple black colourway will go with just about anything.

Trying it all on, Mr Sato instantly felt like a new man. Everything was surprisingly comfortable – the T-shirt was nice and thick, the shorts light and easy to move in, and best of all, the feel and fit of the boxer briefs was outstanding.

Before today, Mr Sato never thought he’d ever have a reason to buy clothes from a convenience store, so this was a total revelation. Not only did he feel good, but he looked good too.

So if you ever find yourself totally soaked during Japan’s rainy season, Family Mart has you covered, quite literally. Plus, thanks to the quality of the material and the lightweight design, you’ll be able to pack an outfit like this into your bag for future outing changes, making them ideal for travellers.

Whether it’s teaming up with Pokémon, covering tiny ice cream bottles, or saving a drenched middle-aged man, Convenience Wear really is convenient.

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  • Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier Oona McGee
    At this Japanese convenience store chain, big is an understatement.  It’s been a great few months for convenience store fans in Japan, with chains like 7-Eleven and Lawson upsizing a number of their products with special limited-time campaigns. ▼ Now, Family Mart is bringing joy to its customers with a “Giant All-Star Festival“. With 14 items in the lineup, covering products like coffee, sweets and sandwiches, there’s something here for everyone. However, unlike 7-Eleven and Lawson, where pro
     

Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier

9 June 2026 at 13:00

At this Japanese convenience store chain, big is an understatement. 

It’s been a great few months for convenience store fans in Japan, with chains like 7-Eleven and Lawson upsizing a number of their products with special limited-time campaigns.

▼ Now, Family Mart is bringing joy to its customers with a “Giant All-Star Festival“.

With 14 items in the lineup, covering products like coffee, sweets and sandwiches, there’s something here for everyone. However, unlike 7-Eleven and Lawson, where products were upsized at no extra cost to customers, the products in Family Mart’s campaign come with higher price tags, so customers will want to be more discerning with their choices.

Here to help in that regard is our own discerning reporter P.K. Sanjun, who flatly says that the sandwiches, eclairs, and coffee jelly weren’t as impressive as he’d hoped. While they might resonate with other customers, for him the size upgrade wasn’t giant enough to make him do a double-take, which is the high bar he sets for campaigns like this one.

There were, however, two items in the range that did make P.K. do a double-take.

▼ The Big Financier

▼ … and the Big Cookie.

These were two products P.K. didn’t mind paying extra for, as the sheer size of them made them seem like great value for money, even with the price increase. To give you an idea of how big the Big Financier is, P.K. says it’s about the size of an iPhone 16 Pro.

▼ P.K., modelling the financier phone.

Placing it next to the chain’s standard financier, P.K. had a hunch that the giant version was more than twice its size. Checking the website, he learned that the Big Financier is said to have 2.9 times the surface area of the standard version.

The official website also claims that the Big Cookie is about twice the weight of the chain’s regular chocolate macadamia cookie.

Sensing it was even larger, P.K. whipped out his scales to weigh both cookies. The regular chocolate macadamia cookie weighed in at 60 grams (2.1 ounces), while the large cookie was…

▼ …172 grams!

At almost three times the weight, the increase was way bigger than advertised, and with the price difference being 203 yen (US$1.27) for the regular version and 258 yen for the large, this was fantastic value for money.

▼ In Japan, giving customers more than they bargained for is colloquially known as gyaku sagi (“reverse fraud“).

▼ The giant financier was another good deal, with the regular being 150 yen and the large 238 yen.

Compared to everything else in the range, the financier and cookie are outstanding in terms of both size and cost-effectiveness. The upgrade didn’t affect the quality either, as both were as delicious as their smaller versions.

According to P.K., these are the two aces of the Giant All-Star Festival, but they’re only available in limited quantities so keep an eye out for them next time you pop in for a change of clothes during the rainy season.

Insert image: Family Mart Japan
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