Henry Cavill likes to stick to his lane when it comes to action movies at the moment, but whether he's playing a spy or a soldier, or a man with a suspicious mustache, he's become one of those stars who's become very happy and comfortable working under a specific director. So, you'd think that would make this film an easy win, and yet, here we are, three weeks after it opened in theaters, In the Grey is already on digital.

After debuting theatrically barely two weeks ago, Guy Ritchie's new movie is already available to rent or purchase on PVOD. This sort of narrow theatrical window is getting rarer these days, as studios and exhibitors try to correct the mistakes of the last few years. Universal, for instance, has committed to a four-week theatrical window for its movies starting this year; this will increase to at least five weekends from next year onward. So, for a major action movie starring globally renowned stars and with an A-list director at the helm to be released on home video merely 17 days after its release seems, on the surface, like a step in the other direction. The movie's underwhelming box-office performance and mediocre reviews probably had something to do with it.