Halo showrunner Steven Kane has delivered an emotional plea for today’s industry gatekeepers to resist the temptation to “let the data drive the creative.” Kane said there is a “risk” commissioners become overly reliant on data and that this neuters creativity, likening the situation to how “I used to use a map but now I […]
Halo showrunner Steven Kane has delivered an emotional plea for today’s industry gatekeepers to resist the temptation to “let the data drive the creative.” Kane said there is a “risk” commissioners become overly reliant on data and that this neuters creativity, likening the situation to how “I used to use a map but now I […]
It's the world we live in when one of the most famous video games of all time is getting a limited release for free, purely because it's collaborating with a soft drink that was developed in Germany as a replacement for Coca-Cola during World War II. And yet, here we are! With the franchise celebrating its 25th anniversary, Xbox is going big on Halo: Campaign Evolved, and apparently, that now includes Master Chief-adjacent orange soda.
It's the world we live in when one of the most famous video games of all time is getting a limited release for free, purely because it's collaborating with a soft drink that was developed in Germany as a replacement for Coca-Cola during World War II. And yet, here we are! With the franchise celebrating its 25th anniversary, Xbox is going big on Halo: Campaign Evolved, and apparently, that now includes Master Chief-adjacent orange soda.
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