A “Transformers” attraction will open in Brazil later this year, marking the latest live experience from toy giant Hasbro and a huge push into the LATAM market. Made by partnership with Dream Cars Automóveis e Eventos, the “Transformers” experience (which will mark Brazil’s first fixed, immersive attraction based on the Hasbro IP) is set to […]
A “Transformers” attraction will open in Brazil later this year, marking the latest live experience from toy giant Hasbro and a huge push into the LATAM market. Made by partnership with Dream Cars Automóveis e Eventos, the “Transformers” experience (which will mark Brazil’s first fixed, immersive attraction based on the Hasbro IP) is set to […]
For this week’s episode of “Strictly Business,” Variety was on the ground at MagicCon 2026 in Las Vegas, a convention centered not around slight of hand tricks, but Hasbro’s hit trading card game Magic: The Gathering. The three-day event featured 25,000 attendees engaging in multiple activities, everything from a headliner panel featuring the MCU’s Paul […]
For this week’s episode of “Strictly Business,” Variety was on the ground at MagicCon 2026 in Las Vegas, a convention centered not around slight of hand tricks, but Hasbro’s hit trading card game Magic: The Gathering. The three-day event featured 25,000 attendees engaging in multiple activities, everything from a headliner panel featuring the MCU’s Paul […]
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