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The death of the American Dream is now official 

Tens of millions of Americans are one $6,000 debt away from financial ruin, as wages have failed to keep up with rising costs of living, leading to increased bankruptcy rates and a loss of trust in institutions.

City firms bank on ‘savvy squirrel’ advertising campaign to push Brits towards investing

The campaign is part of government initiative to boost financial risk taking, amid fears UK growth is being stymied

City firms are pinning their hopes on a government-endorsed advertising blitz fronted by a finance “savvy” CGI squirrel to encourage cautious British savers to shift out of cash and start investing.

The long-awaited retail investment campaign, which will cost up to £50m, is part of the chancellor Rachel Reeves’ nationwide push to encourage more financial risk taking, amid fears risk-averse consumers are losing out and ultimately stymying UK growth.

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© Photograph: James Speakman/PA

© Photograph: James Speakman/PA

© Photograph: James Speakman/PA

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