Another compressed upfronts “week” is in the books, a three-day bender in New York with media and tech companies pitching their wares to advertisers. As with the NFL Draft or a venture capitalist’s early-stage bets, winners and losers can’t be determined overnight. But there always are initial takeaways and impressions, along with the dawning awareness […]
Another compressed upfronts “week” is in the books, a three-day bender in New York with media and tech companies pitching their wares to advertisers. As with the NFL Draft or a venture capitalist’s early-stage bets, winners and losers can’t be determined overnight. But there always are initial takeaways and impressions, along with the dawning awareness […]
The Peacock network opened its 2026 upfront presentation to advertisers Monday at Radio City MusicaHall with a laser light show that included all the colors of NBC’s logo rainbow, followed by a monologue and musical number from “Las Culturistas” hosts Bowen Yang and Matt Rogers. Set to the tune of Bruno Mars and Rosé’s “APT,” […]
The Peacock network opened its 2026 upfront presentation to advertisers Monday at Radio City MusicaHall with a laser light show that included all the colors of NBC’s logo rainbow, followed by a monologue and musical number from “Las Culturistas” hosts Bowen Yang and Matt Rogers. Set to the tune of Bruno Mars and Rosé’s “APT,” […]
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